How UX Design Can Evolve To Prioritize Customer Experience In A Post COVID-19 World
With over 15 million people being affected by the corona virus pandemic and many countries still under a full or partial state of a lockdown, there is no doubt about the lasting impact this is going to have on all businesses. Experts have already started predicting that customers will continue to be apprehensive and have more interaction with brands online than in a physical brick-and-mortar store.
The early indication of a change in how customers purchase was suggested by Mckinsey back in May when a report stated that 75% of the first time digital-shoppers planned to continue shopping the same way even after the social distancing restrictions were lifted. This is a clear indication that businesses will need to focus on providing an intuitive User Experience (UX) on their digital products to achieve a satisfactory Customer Experience (CX).
Brands that hired ux design services and invested in it before the pandemic started are reaping rewards now. But, this does not mean that organizations have missed the bus entirely and in this article, we are going to shed some light on UX trends that businesses should adopt in order to prioritize Customer Experience.
User Research
Whenever there is a sudden adoption of any digital trend, businesses are left with a grave question of how they can take advantage of the wave. Understanding the pain-points and psychology of the newly acquired users is thus crucial. Conducting a thorough User Research should become a top priority for UX architects. An important aspect of the pre-design stage, research can bring across vital aspects of the end-user journey and contribute towards a memorable UX.
Hyper Simplicity
As the UX clout gets bigger, it becomes more and more evident that the approach of ‘less is more’ is the most impactful part of the user interaction design. Some of the biggest brands such as Apple, Uber, Google, etc. are famously known for popularizing the less is more approach by offering a thoughtful design and a hassle-free user journey. Customers who are getting used to digital products tend to prefer businesses that offer fewer options on the screen and have well-defined touchpoints.
Omnichannel
Businesses are constantly trying to find ways that can provide them leg-up and standout from their competition. In this pursuit, many brands will try to establish their digital presence in multiple ways and on multiple platforms. Offering an Omnichannel experience on different digital avenues has a lasting impact on the end-customers as it indicates that their experience is just as important as their money. Today, brands from clothing to eyewear are trying to replicate a store-like experience even on their e-commerce web and mobile apps by leveraging AI and other cutting-edge technology.
As the world slowly moves towards a reality that is free of any pandemic, it has become increasingly clear that UX Design will play a major role in the success of its digital portals. Now is the best time to invest in a ux design strategy that prioritizes the Customer Experience above anything else. If you are looking for a trusted UX design service provider then ITCube is a really good option and you may want to explore!
