How UX Design Holds Key To Enhancing Employee Experience
From Ford to Facebook, many of the top CEOs believe that happier employees take better care of the clients. As businesses find newer ways to ensure their employees are productive even when working remotely during the ongoing COVID-19 crisis, Employee Self-Service (ESS) portals have become a critical factor in ensuring the same. While most of the company’s focus on providing UX design services to enhance their clients’ digital products and legacy systems, companies that invested in Employee Experience (EX) are reaping rewards right now even though the on-going pandemic has changed the way people work.
A survey conducted by Trend hunter suggested that an average worker spends over 100 minutes every workday trying to find information and duplicating communication. This is largely due to software systems having a user interaction design that hampers the end-user journey. User Experience (UX) design plays a key role in determining how effective ESS portals are, especially at a time when the workforce is working remotely.
Designing Applications That Co-exist
On an average workday, an employee has to interact with multiple web & mobile applications. The focus of the organization should be to adopt an omnichannel approach to design, thereby ensuring the employees do not have difficulty in completing tasks. This holds even truer for domains such as Telecom where an employee is multitasking between different applications while servicing the customers. The onus of omnichannel employee experience thus falls on a thoughtful and intuitive UX design.
Focusing On The End-Goal
If an organization is hiring a dedicated UX design service agency, defining the end-goal of the application or any employee self-service portal is important. The design should be tailored to ensure both the customer and the employees have limited hurdles in completing the desired tasks. An effective Intranet portal can have a massive impact on productivity if the employees can easily access the information they seek.
Tracking The Effectiveness
The impact of an intuitive UX design leading to better customer experience or employee experience should be trackable. As with any other asset, an investment in design does not come cheap and thus clearly defining the Key Performance Indicators (KPIs) helps in understanding the effectiveness. Aside from analyzing the hard metrics, organizations should also survey the employees and customers on a regular basis to understand if the technology is meeting their needs.
As organizations continue to tackle the impact of COVID-19, the importance of an intuitive design will rise. ITCube’s proprietary framework CUBE EDGE leverages the power of effective design to enable digital transformation amongst businesses looking to enhance the employee experience. From a heuristic evaluation of the current legacy system to finessing the product experience for the customer, our UX design and strategy services are designed to have an everlasting impact on the organization.
