Why Investing In UX is a Must for Business in 2020
The way how businesses are conducted today is different from how it was done a decade ago. The rise of software technology has moved us from a brick and mortar economy to an e-commerce one. With the emergence of a virtual economy, the way any user interacts with your business is also changing at a rapid pace.
Pleasant customer experience is a key factor in ensuring your business thrives and stays ahead of its competition. To achieve this, investing in an Intuitive User Experience design is very important. Five years ago, decision-makers in the company may have seen investing in UX as something that is good-to-have, but, as today UX plays a critical part and thus investing is a ‘must’. Here are some reasons highlighting how an investment in UX can reap rewards for your business!
Good UX Saves Money -
Experts believe that fixing an issue during the development stage can cost 10 times more than identifying and fixing it during the design stage! Designing UX strategy is all about building a product that addresses what the customer is aiming for in a seamless manner. A poorly designed product often needs multiple rounds of re-work done by the development team leading to a huge loss in time and money. As a result, fixing issues during the design and strategy stage will have a ripple effect on everyone from the developers to the customer relationship team.
Intuitive UX Ensures Customer Loyalty -
Some of the biggest companies today have one thing in common — a huge customer base that gives them recurring business. The reason companies such as Apple, Uber, Google, etc. have such a loyal customer base is largely down to how well designed their products are! A good UX design ultimately leads to a great customer satisfaction rate and when a business keeps its customers happy, they tend to reciprocate by giving it repeat business. A recent survey highlighted that an astonishing 88% of online customers won’t return to a website or an app after having a bad User Experience! A thoughtful product design leads to user satisfaction and thus customer loyalty.
UX investment Boosts Revenue -
Online-business owners have realized that a good UX contributes a lot in encouraging customers to buy more products and as a result — boost sales! Different websites and mobile applications, serve a different purpose with a varied user base. While developing them involves many factors, it is universally accepted that design plays a key role in ensuring the digital products have a sustainable future. As per the UK Design Council, every £ spent on UX design results in a 4£ increase in operating profit! Ultimately, if any business does not have the customer’s best intention at the heart of it, the sales will go down and have a lasting impact on the revenue generation!
At ITCube, our UX experts have played a crucial role in delivering products that have a holistic UX approach to our clients. From Heuristic Evaluation and user journey mapping to revamping legacy systems, by choosing #UXWithITCube you will see business growth like never before! Visit our website to discuss your business hurdles today!
